During the pandemic I found myself working alongside old friends to open a cloud kitchen sandwich shop in Los Angeles. We have since expanded into three brick & mortar locations around Los Angeles, and I couldn't be more excited about the project. I continue to work with the guys on a monthly basis to lead creative & design outputs. Our original concept included a speakeasy nightclub component, more on that in a couple of years :) 
Press: Eater, LA Times
Co-Founder / Design / Identity
Instagram : @ggiata
The name Ggiata is derived from the Italian word:
Passeggiata noun
: A traditional evening stroll in the central plaza by a town's residents.

The logo combined meticulous hand lettering with bubble letter graffiti shapes. A faded yellow color felt perfectly nostalgic. 

Ggiata X Jon Hamm for the "Hamm Sandwich". Proceeds went to feeding medical workers at Martin Luther King Hospital. 

Ggiata X Bricks & Wood for a whimsical collaboration rooted in the Los Angeles streetwear community. 

Ggiata X Soho House for a live-stream sandwich-making tutorial.

Ggiata X ODR Studios for a NJ deli tour:

Fabricated throwbacks: 

Ggiata X Los Angeles Morning News, feeding a team of generous newscasters sandwiches at 6AM.