I co-founded a New York / New Jersey-inspired deli that sits in a freshly baked brick & mortar in Los Angeles. We opened by the skin of our teeth in early 2021. The deli's original concept included a speakeasy nightclub, more on that in a couple of years.
Role: Creative, Branding
Passeggiata Italian noun pas·seg·gia·ta : A traditional evening stroll in the central plaza by a town's residents.
The logo combined meticulous hand lettering with the bubble letter graffiti shapes.
As for the color, this faded yellow felt perfectly nostalgic.
Ggiata X Jon Hamm for the "Hamm Sandwich". Proceeds went to feeding medical workers at Martin Luther King Hospital.
Ggiata X Bricks & Wood for a whimsical collaboration routed in the Los Angeles streetwear community. Designed by Bricks & Wood.
Ggiata X Soho House for a bougie live stream sandwich making tutorial.
Ggiata X ODR Studios for a NJ deli tour:
Ggiata X fabricated throwback memory social posts.
Ggiata X Los Angeles Morning News, feeding a team of generous newscasters sandwiches at 6AM.