During the pandemic I found myself working alongside old friends to open a cloud kitchen sandwich shop in Los Angeles. We have since expanded into three brick & mortar locations around Los Angeles, and I couldn't be more excited about the project. I continue to work with the guys on a monthly basis to lead creative & design outputs. Our original concept included a speakeasy nightclub component, more on that in a couple of years :) 
Press: Eater, LA Times
Co-Founder / Design / Identity
Instagram : @ggiata
The name Ggiata is derived from the Italian word:
Passeggiata noun
pas·​seg·​gia·​ta
: A traditional evening stroll in the central plaza by a town's residents.

The logo combined meticulous hand lettering with bubble letter graffiti shapes. A faded yellow color felt perfectly nostalgic. 


Ggiata X Jon Hamm for the "Hamm Sandwich". Proceeds went to feeding medical workers at Martin Luther King Hospital. 


Ggiata X Bricks & Wood for a whimsical collaboration rooted in the Los Angeles streetwear community. 


Ggiata X Soho House for a live-stream sandwich-making tutorial.


Ggiata X ODR Studios for a NJ deli tour:


Fabricated throwbacks: 


Ggiata X Los Angeles Morning News, feeding a team of generous newscasters sandwiches at 6AM.