During the pandemic I opened a delivery-only deli with a few old friends. We have since expanded into four locations around Los Angeles. I continue to work as a partner in the business, leading the more substantial creative & design outputs. The best sandwich on our menu is undoubtedly the Don Pepe, shout out to the man himself!

Press: Eater, LA Times
Co-Founder / Design / Identity
Instagram : @ggiata
Derived from the Italian word:
A traditional evening stroll in the central plaza by a town's residents.

The logo combined hand lettering with bubble letter graffiti shapes. The faded yellow color felt perfectly nostalgic. 

Bodega pop-up with Interscope Records.

"The Hamm Sandwich"
Jon Hamm fundraiser for medical workers at Martin Luther King Hospital. 

A playful streetwear collab with Bricks & Wood.

Ggiata X Soho House, live-stream sandwich-making tutorial.

Ggiata X ODR Studios for a NJ deli tour on Super8.


Feeding a team of reporters at 6AM. ​​​​​​​