GGIATA DELICATESSEN 🧀

I co-founded a New York / New Jersey-inspired deli that sits in a freshly baked brick & mortar in Los Angeles. We opened by the skin of our teeth in early 2021. The deli's original concept included a speakeasy nightclub, more on that in a couple of years. Role: Creative, Branding

Passeggiata Italian noun
pas·seg·gia·ta
: A traditional evening stroll in the central plaza by a town's residents.

The logo combined meticulous hand lettering with the bubble letter graffiti shapes.

As for the color, this faded yellow felt perfectly nostalgic.

Ggiata X Jon Hamm for the "Hamm Sandwich". Proceeds went to feeding medical workers at Martin Luther King Hospital.

Ggiata X Bricks & Wood for a whimsical collaboration routed in the Los Angeles streetwear community.

Ggiata X Soho House for a bougie live stream sandwich making tutorial.

Ggiata X ODR Studios for a NJ deli tour:

Ggiata X fabricated throwback memory social posts.

Ggiata X Los Angeles Morning News, feeding a team of generous newscasters sandwiches at 6AM.

Instagram: @ggiata