During the pandemic I opened a delivery-only deli with a few old friends. We have since expanded into four locations around Los Angeles. I continue to work as a partner in the business, leading the more substantial creative & design outputs. The best sandwich on our menu is undoubtedly the Don Pepe, shout out to the man himself!
Co-Founder / Design / Identity
Instagram : @ggiata
Derived from the Italian word:
Passeggiata
pas·seg·gia·ta
A traditional evening stroll in the central plaza by a town's residents.
pas·seg·gia·ta
A traditional evening stroll in the central plaza by a town's residents.
The logo combined hand lettering with bubble letter graffiti shapes. The faded yellow color felt perfectly nostalgic.
Bodega pop-up with Interscope Records.
"The Hamm Sandwich"
Jon Hamm fundraiser for medical workers at Martin Luther King Hospital.
A playful streetwear collab with Bricks & Wood.
Ggiata X Soho House, live-stream sandwich-making tutorial.
Ggiata X ODR Studios for a NJ deli tour on Super8.
"Throwbacks"
Feeding a team of reporters at 6AM.