GGIATA DELICATESSEN 🧀

During the pandemic I found myself working alongside old friends to open a cloud kitchen sandwich shop in Los Angeles. We have since expanded into three brick & mortar locations around Los Angeles, and I couldn't be more excited about the project. I continue to work with the guys on a monthly basis to lead creative & design outputs. Our original concept included a speakeasy nightclub component, more on that in a couple of years :)

Press: Eater, LA Times

Co-Founder / Design / Identity

Instagram : @ggiata

The name Ggiata is derived from the Italian word:

Passeggiata noun
pas·seg·gia·ta
: A traditional evening stroll in the central plaza by a town's residents.

The logo combined meticulous hand lettering with bubble letter graffiti shapes. A faded yellow color felt perfectly nostalgic.

Ggiata X Jon Hamm for the "Hamm Sandwich". Proceeds went to feeding medical workers at Martin Luther King Hospital.

Ggiata X Bricks & Wood for a whimsical collaboration rooted in the Los Angeles streetwear community.

Ggiata X Soho House for a live-stream sandwich-making tutorial.

Ggiata X ODR Studios for a NJ deli tour:

Fabricated throwbacks:

Ggiata X Los Angeles Morning News, feeding a team of generous newscasters sandwiches at 6AM.