Passeggiata Italian noun
pas·​seg·​gia·​ta
: A traditional evening stroll in the central plaza by a town's residents.
The logo combined meticulous hand lettering with the bubble letter graffiti shapes. 
As for the color, this faded yellow felt perfectly nostalgic. 
We partnered Jon Hamm with for a signature "Hamm Sandwich". Proceeds went directly to feeding medical workers at Martin Luther King Community Hospital. 
Then we partnered with Soho House for a bougie live stream sandwich making tutorial. Ooh La La! 
The teaser:
Next was ODR Studios X Ggiata for a Jersey deli tour video:
As a new establishment in an industry that celebrates longevity, our only option was to create these fabricated throwback memories. 
We made it to the Los Angeles Morning News, feeding a bunch of generous newscasters breakfast at about 6AM. 
Instagram: @ggiata