We challenged ourselves to find a new way to connect Kylian Mbappé to a young audience and make him not just a guy from an ad, but a friend, coach, and personal motivator. Together with Mbappé & Meta, we created a mini digital version of the footballer that kids could talk to and train with. All through an Instagram DM experience.
Agency: Wieden+Kennedy 
Role: creative / art director

All they had to do was DM @nikefootball and a week’s worth of fun began. 
Epic movie poster-esque OOH & branding went up in Paris/London/
Followed by playful films sent via Instagram DMs to encourage sports at home:
Static scenes to keep kids moving day after day.

Film Director: Will Studd  /  Creative Directors: Craig Williams, Evgeny Primachenko, Jake Barnes  /  
Copywriters: Ane Santiago, Jake Barnes  /  Designers: Shen Hou, Lewis Beedham  /  Motion: Jacson Mitchell