The Project: I partnered with a group of Portland street artists to tell the story of commercial muralist vs local graffiti artist. In true graffiti fashion, we created this without permission from Wieden+Kennedy leadership.
My role: concept + art direction
Rationale: From across the pond, Portland is a "cool" city filled with all sorts of odd creative types. But when you take a closer look, you'll notice long-standing communities getting pushed out of their homes due to rising rents and massive cultural whitewashing. Simultaneously, shiny murals are popping up all over the city with light-hearted optimism: "Keep Your Chin Up!" or "You Are Confined Only By The Walls You Build Yourself." Meanwhile, tenants who have called these same neighborhoods home for decades struggle to fend off eviction. These commercialized murals are often vandalized by local graffiti artist who resent the city's increasing gentrification. We took inspiration from that vandalism.
First, we designed the most cliche Portland mural we could imagine:
Then we commenced to "destroy the mural" with graffiti:
Meanwhile, the muralist continuously painted over the graffiti to fix the mural:
The finished wall on Monday morning :)
Invoice Magazine made a recap video:
Collaborator: Invoice Magazine
Mural Artist: Forest Wolf Kell
Graffiti Art: Ekose, Naive, Funeral, Joins