Obnoxiously fun times creating this World Cup campaign with Ballon d’Or winner Ada Hegerberg. “What The Football” put the spotlight on female footballers around the world who were doing a lot more than just playing the game.


Cannes Lion Silver, Art Directors Club, D&AD, One Show

Creative / Art Director
Wieden+Kennedy
💎 KEY VISUAL 💎
DREAM TEAM 
Copywriter: Maya Halilovic, Christina Rankel  /  ECD: Craig Williams, Caleb Jensen
CD: Kevin Steele, Pedro Izique, Evgeny Primachenko, Güney Soykan 
Producer: Stephane Fevrier, Kathy Sihavong  /  Director: Alaska
Designer: Shantanu Sharma, Joan Comellas, Vivi Naranjo​​​​​​​​​​​​​​