We placed old school restaurant menu boards around the neighborhoods where the local hero athletes grew up.
Then we opened "Nike's World Famous Chicago Style", a pop up hot dog joint in the South Loop.
We invited the entire city to come eat Chicago Style food, hangout, and play basketball.
Creative Director: Alberto Ponte, Ryan O’Rourke
Copywriter: Kevin Steele
Design: David Chathas, Michael Rosenau, Seth Shelman, Mitch Wilson, James Aloysius, Nick Humbel