We placed old school restaurant menu boards around the neighborhoods where the athletes grew up.
Then we opened "Nike's World Famous Chicago Style" (a pop up hot dog joint in the South Loop.)
We invited the whole city to come hangout, take dance classes, play basketball, and eat Chicago-Style food.
Creative Director: Alberto Ponte, Ryan O’Rourke
Copywriter: Kevin Steele
Design: David Chathas, Michael Rosenau, Seth Shelman, Mitch Wilson, James Aloysius, Nick Humbel