We showed the world what "Chicago-Style" means within the context of local sports. Hold the ketchup!!! 

Press:
ABC7 Chicago, Virgil Abloh, Chicago Tribune, The Source

Creative / art director
Wieden+Kennedy

We also spotlighted four local athletes, each with a unique Chicago-Style order.


Old-school restaurant menu boards around the neighborhoods where the athletes grew up.


The opening of "Nike's World Famous Chicago Style" (a pop-up hot dog joint in the South Loop.)


We invited the city to come take dance classes, play basketball, and feast.



Film Director: Mike Warzin  /  Creative Directors: Alberto Ponte, Ryan O’Rourke  /  Copywriter: Kevin Steele
Designers:¬†David Chathas,¬†Michael Rosenau, Seth Shelman,¬†Mitch Wilson, James Aloysius, Nick Humbel‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč
WK Producers: Emily Knight, Eloise Murphy, Jasmyn Barr, Shani Storey, Krystle Mortimore