We showed the world what "Chicago-Style" means within the context of local sports. Hold the ketchup!!!
Agency: Wieden+Kennedy
Role: Art Director, Creative
Press: ABC7 Chicago, Chicago Tribune, Virgil Abloh, The Source, Eater
We also spotlighted four local athletes, each with a unique Chicago Style order.
Old-school restaurant menu boards around the neighborhoods where the athletes grew up.
The opening of "Nike's World Famous Chicago Style" (a pop-up hot dog joint in the South Loop.)
We invited the entire city to come hang, take dance classes, play basketball, and eat.
Film Director: Mike Warzin / Creative Directors: Alberto Ponte, Ryan O’Rourke / Copywriter: Kevin Steele
Designers: David Chathas, Michael Rosenau, Seth Shelman, Mitch Wilson, James Aloysius, Nick Humbel
WK Producers: Emily Knight, Eloise Murphy, Jasmyn Barr, Shani Storey, Krystle Mortimore