40 years after winning the Boston Marathon, gold medalist Joan Benoit Samuelson is still running after those same crazy dreams. This film aired on television and social while Joan ran the 2019 Boston Marathon.
Creative / art director
Wieden+Kennedy
Then we created a throwback poster inspired by the 1970's "THERE IS NO FINISH LINE" Nike campaign.
The poster was distributed at the Boston Marathon and displayed on a billboard in NYC.
The Nike logo nodded to the past with "Beaverton, Oregon" beside the swoosh.
Published in the Phaidon's "Nike: Better is Temporary" book.
Director: Emily Maye
Creative Director: Alberto Ponte, Ryan O’Rourke
Copywriter: Kevin Steele